B.B.C. founder Leslie Roberson has expanded her Chicago business to L.A. and plans to head to New York next.
It is founder Leslie Roberson’s second location in the U.S., after opening shop in Chicago in 2023.cultures out there,” Roberson told WWD. “And so, I know there’s tons of influencers that are in the beauty space that reside in the L.A. market, and I thought it could be great for our brands to be exposed to this. I think introducing a lot of our organic products in this market is absolutely perfect. And the number of content creators and beauty professionals in the industry are there. L.A.
“There’s been underrepresented brand owners, and it wasn’t because we weren’t creating products,” she went on. “It is because the lack of access to capital and the lack of resources that come along with that. And so, what I decided to do was create a space where I could leverage my background and my previous experience and all the things that I am to help other founders become visible.”
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