Trans woman Dylan Mulvaney has sparked another backlash after Bud Light used her to sell beer, just days after uproar about her Nike sports bra campaign
A transgender influencer has claimed she is "thriving" after a backlash against a beer brand that used her to promote its drinks.Dylan Mulvaney hit back after critics said they were outraged by beer behemoth Anheuser-Busch using her to sell Bud Light, with sales reportedly dropping over the Easter weekend.
The Bud Light campaign, which saw Ms Mulvaney post images of customised beer cans with her face on, as well as her drinking in the bath, was branded tone deaf by critics.Musician Kid Rock filmed himself shooting cases of the beer with a machine gun and shouting: “F*** Bud Light! And f*** Anheuser-Busch!"
Beer sales appeared to drop in rural areas of midwestern and southern America, a big market for Bud Light, according to Beer Business Daily.“This is probably the biggest controversy we’ve seen in a long time,” Harry Schuhmacher, the outlet's publisher, told Fox News.
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