The collaboration, which was launched in game, in store, online and on WeChat, includes pieces from Balenciaga's recent collections.
The collaboration, which was 500-plus days in the making, includes in-game merchandise for characters and racing cars, as well as physical merchandise that will be made available in selectedThe first “Need for Speed” was released in 1994 by Electronic Arts and quickly became an iconic 1990s racing game. “Need for Speed Mobile,” also known as “Need for Speed: Assembly,” was launched on Thursday in mainland. The licensed mobile game was developed by Tencent Games’ TiMi Studios.
Inside the game, users will discover six character looks and four car liveries designed by Balenciaga’s creative director Demna, based on classic silhouettes from recent collections. The Balenciaga skins can be purchased at the in-game boutique, with certain items to be unlocked after completing in-game tasks.devised an eight-piece capsule collection with hoodies, T-shirts and sweatpants that come with NFC chips that grant shoppers early access to a special skin within the virtual racing world.
Inside a Balenciaga-themed cityscape called “Heat Valley,” players will also be able to virtually browse the brand’s London flagship and take a preview tour of its forthcoming Shanghai Taikoo Hui flagship. The Shanghai flagship is slated to open very soon, according to Balenciaga.“Our collaboration is strategic and 360 degrees, from in-game content to physical products,” Charbit continued.
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