Balenciaga New Bond Street: the dystopian majesty of the house’s new London flagship
Art director Niklas Bildstein Zaar and architect Andrea Faraguna of Berlin-based studio Sub introduce
Enter through a thick stainless steel door and you will find a seemingly abandoned concrete galaxy. Synthetic, biscuity mud is scattered underneath floating concrete shelves that line the large windows. Thick iron beams supporting the building have the patina of rust. Walls, doors, and floors appear weathered. Faraguna says, ‘It looks like we found the perfect location in the middle of the city that was already stripped down, and we’ve just added some appliances, lights, and new elements.
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