More Bally online sportsbook launches are pending as the company sees improved online casino gaming performance.
Bally’s Corp. plans to launch its Bally Bet online sportsbook in at least four more states in the coming months, company officials reaffirmed Wednesday.by market share, Bally’s still plans to expand its digital sportsbook to complement its iGaming platform, Bally Casino. Though it has only roughly 1% national sports betting market share, the company has seen revenue gains driven by its more lucrative iCasino.
Rhode Island-based Bally’s also has a monopoly on legal iGaming in its home state where it has seen a “strong performance” since it launched earlier this year, Reeves said.New Jersey, Pennsylvania, West Virginia, and Michigan are the likeliest quartet of future Bally Bet sportsbook states. states are Connecticut, which has a duopoly with DraftKings and FanDuel, and Delaware, which has a monopoly run by BetRivers.
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