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Tech giant Apple Corp. has filed a lawsuit in Switzerland seeking to gain IP rights over depictions of apples. This is not depictions like Apple's stylised logo, where the apple features a bitemark and is a human creation , but depictions of actual apples, nature's bounty, one of the most ubiquitous fruits in the world, the things that grow on trees and we eat.
Apple first attempted to trademark a depiction of an apple in 2017, submitting a realistic black-and-white depiction of a Granny Smith to the Swiss Institute of Intellectual Property. The application covered various uses of the imagery and, while the Swiss IP institute didn't give Apple everything it wanted, it did grant some rights, while citing a legal principle about generic imagery of common items to deny most others. The latter denials are what Apple is now ap-peeling.
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