The doll’s creator Ruth Handler wanted younger generations to have dreams other than finding a partner and starting a family.
and not running away from it’ and ‘looking at all the thorniness and stepping into what is the negotiation of what women need to be, and how to give them something other than a tightrope to walk on’.
For Ruth, it was all about endorsing different life choices for young people. As she wrote in her 1994 autobiography: ‘My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices.
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