The air travel service rolls out 'white paw treatment' for dogs. Human passengers come second.
Bark Air, a new airline that puts dogs before their human companions, will take its first flight Thursday. Bark, a pet company founded in 2011 that sells dog food and other products, announced the new aviation experience for canines in April. It's the second air travel service to market itself as catering to pets before human passengers, recognizing how stressful and uncomfortable commercial air travel can be for animals.
Bark Air says it will offer 'white paw service' to its canine customers — who'll even get to socialize with other dogs in what the company calls a 'dog-centric' cabin configuration. Like first-class human passengers, dogs on board will be offered treats, noise-canceling ear muffs, a beverage of their choice and other surprises, the company said. Initially, the service will fly between the New York City metro area and Los Angeles, as well as from New York to London.
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