With an unconventional shirt sponsor, Barrow go into their EFL Cup tie with Chelsea hoping to promote themselves and a Canadian province.
For many football fans, an away game at League Two Barrow is a trip to the end of the line, one of the true outposts of the EFL.
It all started last December, when the Barrow club offices received a phone call from an unknown Canadian number. "We found there was a big comparison between Barrow and St Johns, they were almost like twin towns," Henry told BBC Sport. Captain Niall Canavan and goalkeeper Paul Farman flew over to Canada in the summer to take part in the sponsorship launch and more players will head over next spring to take part in coaching clinics, to further establish the link between club and province.
It is concerns with jobs - and how to help that population - which led to some left-field thinking in terms of increasing their visibility.Newfoundland and Labrador officials believe that having their name on the shirt of an English football team is the perfect advertising tool for their province.
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