At 42, Batsheva Hay started to feel like she was aging out of fashion, so she decided to do something about it. Her fall 2024 show featured only models over 40 and this incredible HAG sweater.
Hag. It’s a word as unpleasant sounding as its meaning. Having originated 800 or so years ago as an alternate term for a witch or a woman thought to have dealings with the devil, today, it’s a three-letter synonym for an ugly old broad.
“It was shocking,” wrote my colleague Sarah Mower, “because it made every woman there feel how little our daily, interior lives are seen, heard, and respected by fashion.” How could they be when for so long it’s been teenagers or women in their early 20s doing most of the modeling? It was Hay’s friend, the designer Victoria Bartlett, who wore the Hag sweater in the show. “I liked the irony in it, the sense of humor, the whole putting it back in everyone’s face,” she said. Bartlett wasn’t alone.
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