One of the good things that the pandemic has taught us is to prioritize our health among others. We became more attentive to what we physically feel – in simple terms, we became health conscious.
Before the pandemic happened, we are being warned by our local health agency to get our vaccination done yet we tend to disregard its importance. Now that COVID-19 had taken millions of lives around the world, it highlighted the significance of inoculation and being updated with our vaccination record to remain healthy.
By creating imitations of movie posters and trailers, Watsons used compelling and eye-catching illustrations to grab the attention of the public regarding illnesses and the effects of infectious diseases.“To make our message on the urgent need to get vaccinated memorable, we purposely created the trailers to go live in cinemas,” said Sonny Cuenco, Watsons’ Health Trading Director.
The mock movie posters will be situated just outside cinema theaters, underpasses, and on billboards all over Metro Manila. “There are many diseases to watch out for, but advances in medicine have allowed us to protect ourselves through vaccination,” shared Jared de Guzman, Watsons’ Customer Director.
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