Steering clear of Parabens but not sure what they actually do?
. And it seems to be an increasingly popular requirement for consumers, with Cult Beauty reporting a 95% growth in searches for 'paraben-free' products in the last two months alone.
But what actually is a paraben and should we really be avoiding them? We've spoken to the industries experts to find out...‘Parabens are a type of preservative used in many health, beauty and personal care products to prolong shelf life and prevent the growth of harmful moulds and bacteria within them,’ explains Michele Scot-Lynch, founder of haircare brand Bouclème.
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