She built a £1bn business with her Magic Cream and Pillow Talk. Can she bring a flawless finish to an all-female vision for motorsport?
A racetrack in the blazing, melting Florida heat is a difficult place to be glamorous, but Charlotte Tilbury likes a challenge. Her powder is set, her cheekbones are lifted and her eyeliner is definitely not creasing as she power-walks down the grid before the first women’s race of the Miami Grand Prix. This is new terrain for Tilbury, who made her name as a celebrity make-up artist in the 1990s and 2000s, becoming famous for her work for high-fashion magazines and runway shows.
“The Academy has to show that it is successful in pushing women up to the top echelons of motorsport – and that is the acid test that nobody can answer right now.” The initiative cannot be separated from its potential commercial opportunities, Beavan says. “It is a growth opportunity any other sport would kill for; a burgeoning young new female audience.” “I think women’s sport initially needs investment, but then has to find a way to be financially sustainable,” says Wolff.
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