Halie LeSavage is the senior fashion and beauty news editor at Marie Claire, where she assigns, edits, and writes stories for both sections. Halie is an expert on runway trends, celebrity style, emerging fashion and beauty brands, and shopping (naturally).
When I hear"sample sale," I envision semi-feral shoppers playing tug-of-war over single Manolo heels and perfume bottles with torn boxes. Thousands of products at a new, could make even the most level-headed shoppers lose their cool in the aforementioned fashion. This wasn't at all what happened.
"We know the beauty industry backwards and forwards, and we thought we knew everything there was to know," Shacknai tells me."But as brands were so eager to send us just thousands and thousands of products , we were of course, very thankful. But we wondered where would these products end up if we weren't doing these sales? And after a little bit of digging, we realized that in a lot of cases, the answer was a landfill.
"I think the other part of this that we really enjoyed is the the sense of curation," Weiner says."We get to partner with brands that share our mission and ethos, but also just make really good products that we can stand behind."Wandering around the tables after chatting with the founders, Beautyfor felt to me like the equivalent of the celebrity closet sales and editor clothing swaps taking over the city this year.
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