Beauty shopping is the new Olympic sport in Paris, where a spate of new retail concepts have opened.
openings having taken place just before the events that run from Friday to Aug. 11 and Aug. 28 to Sept. 8, respectively. Here is a look at the most recent to debut. On your marks, get set, go!The Antinomie brand was created two years ago in France to democratize the niche perfumery segment. Its scents are meant to tap into moments in life and accommodate each person’s paradoxes, according to Aurélie Boudoux, Antinomie’s marketing manager. There are two Antinomie fragrance collections.
Sitting on the table of the new boutique, too, are the Cair clean hair care products, launched less than six months ago. That began with a serum, shampoo and conditioner, with prices ranging from 38 euros to 74 euros.Legacy Concept Store, not far from the Avenue des Champs-Élysées, is the brainchild of Colette concept store alum Sébastien Chapelle.
“This year we are opening a new shop every week,” said Yang, company chief executive officer, adding by next month Miin will have 32 shops in Europe. “I hope we can close with 40 shops.”The new 320-square-foot Miin boutique in Paris’ Montmartre district marks its first freestanding door in France. That carries 40 K-beauty brands, including Laka, Benton, Klairs and Mizon. Ondo Beauty and Meisani are private labels there.
Each Thursday at 6:30 p.m., the boutique hosts master classes on themes such as emotions, well-being and skin care. “It was the first brand in the world to be certified organic,” explained Pierre Juhen, co-CEO at Groupe Finoli, which acquired Patyka 10 years ago and relaunched the brand in 2014. “We’ve made it a biotech skin care brand. Basically, our goal is to break the barriers between science, clean and premium, with one mission, which is clean beauty that delivers.
The ground floor will sell products and host mini-treatments, while upstairs are two rooms for 50-to-90 minute treatments.Pink Gellac, the semi-permanent vegan nail polish brand, has placed its first retail stakes in France, on Paris’ Rue de Rivoli. And as the name suggests, pink is the prevailing color there.
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