Beaverbrooks launches diamond advent calendar costing £100,000

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Beaverbrooks launches diamond advent calendar costing £100,000
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Is this the most expensive advent calendar of all time? Christmas

Parties, presents and food can set you back hundreds or thousands of pounds over the month of December, as everyone gets into the festive spirit.

One company has now launched perhaps the most ostentatious advent calendar every to exist - which gives you a diamond every day. The first-of-its-kind advent calendar was designed to celebrate the jeweller’s 100th birthday, which falls this year. Other products include pieces from the firm’s Beyond Brilliance collection, such as a pair 18ct White Golf and Rose Gold Diamond Earrings, which retail at £4,250, and feature Beaverbrooks’ exclusive 100 facet diamond.

Lorna Haddon, head of diamonds and jewellery at Beaverbrooks, said: “For a century, we’ve been passionate about diamonds, so we’re extremely excited to announce the launch of our diamond-a-day advent calendar in celebration of our 100th Christmas at Beaverbrooks.

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