Bella Hadid speaks out about her controversial Adidas campaign inspired by the 1972 Munich Olympics
Bella Hadid finally broke her silence after Adidas pulled her from an Olympics ad campaign inspired by a design from the 1972 Munich Games.
Hadid was referring to the tragedy at the 1972 Munich Olympics, wherein the Palestinian terrorist group Black September took 11 Israeli athletes and coaches hostage. The ensuing massacre took the lives of every hostage and one German police officer. Adidas’ “SL72” campaign was inspired by a sneaker released in the same year as the 1972 Olympics. The ad showed Hadid sporting the sneakers while holding a bouquet of flowers as she stood in front of a red backdrop. “Giving Bella Hadid her flowers in the SL 72,” Adidas wrote via X on July 21 before deleting the campaigns from social media.
During her Monday statement, Hadid noted that while the original intention of the ad was to “bring people together through art,” the “collective lack of understanding from all parties undermined the process.” Along with Hadid, the “SL72” campaign also featured A$AP Nast and Jules Koundé, among other partners.
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