Adidas is ‘revising’ its campaign featuring Bella Hadid and 1972 sneakers after pro-Israel groups accused the brand of antisemitism.
holding a bouquet of flowers — what could go wrong? A lot, apparently, because Hadid appears to have been removed from the campaign after pro-Israel groups accused Adidas of antisemitism.
The allegations stem from a tragedy that unfolded during the second week of the 1972 Games, which saw the militant Palestinian group Black September kidnap and massacre 11 Israeli athletes and coaches. While the marketing does seem to reference the 1972 Olympics, there’s no explicit mention of the Munich massacre. For some, those origins make the presence of Hadid, a vocal advocate for Palestinian rights, a huge problem.
that was one of the last brands to part ways with Kanye West after his string of antisemitic comments, these accusations were too much to bear. The brand swiftly released an apology and has “We are conscious that connections have been made to tragic historical events — though these are completely unintentional — and we apologize for any upset or distress caused,” Adidas’s statement said. “As a result, we are revising the remainder of the campaign. We believe in sport as a unifying force around the world and will continue our efforts to champion diversity and equality in everything we do.
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