Bella Hadid on Launching Her Ôrəbella Fragrance & Staying Ahead of the Curve

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Bella Hadid on Launching Her Ôrəbella Fragrance & Staying Ahead of the Curve
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'I always want to do what I feel will be cool a year or two from now.'

My Uber pulls up at the exact moment Bella Hadid steps out of a black Sprinter van in a jaw-dropping yellow corset gown pulled from Roberto Cavalli’s spring 2003 collection. She gamely poses for pictures and heads inside a West Village event space, warmly greeting everyone along the way.

I’d imagine that when most people launch a fragrance line, they don’t already have their own formulas as a starting point.

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