Ben Gorham on evoking a city in a scent: Byredo’s Mumbai Noise

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Ben Gorham on evoking a city in a scent: Byredo’s Mumbai Noise
United Kingdom Latest News,United Kingdom Headlines
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In an exclusive interview, Byredo founder Ben Gorham discusses his Indian heritage, translating that personal history into scent, and why he feels it is important to champion the work of young arti...

Now, Gorham has just launched one of his most personal creations yet: Mumbai Noise, a scent inspired by his childhood trips to visit his mother’s family. And while theBen Gorham on Mumbai: memories and modernity

Here, Gorham discusses his Indian heritage, translating that personal history into scent, and why he feels it is important to champion the work of young artists. Ben Gorham:

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