To open retail locations in the Philippines. First PH store targeted to launch in Q4 2023.
Paris Baguette Philippines Inc. today announced the signing of the master franchise agreement among Berjaya Food Sdn. Bhd. ) and Middle Trade Inc., and Paris Baguette Singapore to introduce the South Korean café bakery in the local market, with its first store slated to open in the fourth quarter of 2023.
“It gives us so much pride and excitement to be able to announce this partnership between Berjaya Food International and Middle Trade Inc. in establishing Paris Baguette Philippines Inc. This development came more than six months after a successful expansion in Malaysia, a feat which we hope will be replicated in the Philippines,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad in his speech.
“The entry of Paris Baguette in the Philippines marks a milestone in our continuous expansion in the ASEAN Region. We in Berjaya Food have committed ourselves to delivering world-class food and restaurant concepts to our fellow Asian brothers and sisters. Our aim is to build on our aspiration to be a global, diversified, and holistic food group,” Mr. Quays said.
In his address, SPC Group’s President and CEO Mr. Hur Jin-Soo shared how Paris Baguette, a French-inspired bakery founded in South Korea in 1988, gained global popularity.
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