Sky News political editor Beth Rigby reveals what really happens on the campaign trail and the issues women care about.
tune in to an election until two weeks before it happens. So what we’re seeing right now are the main parties frantically trying toWhat do they do? They play to the issues they know people care about. According to the latest YouGov polling, for women these are the NHS, immigration and the economy. It’s interesting to note that these same issues are top of the agenda for men too – with the economy as their top concern.
As for the economy, women are often managing household budgets, childcare costs and doing the weekly shop. Household disposable income is lower than it has been in years. On the first ITV leaders’ debate, a woman named Paula said she struggles to make ends meet and she’s worried about the future. It’s also what I hear time and again on the campaign trail.
will be a record-breaking victory no one has ever achieved before. So, while women are vitally important, this is not a knife-edge election, unless something goes drastically wrong, of course... Look out for the details – nothing is left to chance. At one speech location, anxious party staff even hung bunting across a window fitted with bars to make sure their politician didn’t look like he was in a prison. Failing to notice a potential gaffe like this would probably earn you a bollocking.
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