British Vogue speaks to Sandra Choi, creative director of Jimmy Choo, about the 41 custom shoes the brand made for Beyonce’s ‘Renaissance’ world tour.
had previously worn on stage, as well as adding boning in the bespoke boots – “like a corset” – to ensure they stay in place and feel extra secure.
Though Choi is yet to meet Mrs Carter herself, she worked closely with the singer’s team, who provided precise measurements, preferred colour palettes and specific requests . “It’s fashion based, but I had to think about the functionality of it,” she explains of the process. “There’s lots of things we did especially for Beyoncé, to make sure that the footwear works for her on stage.”
The commission was unique, in that Jimmy Choo had no insight into when specific shoes might be worn and with what. “We trusted all the things we knew already,” Choi explains. “Our job was to provide a variety for her styling team and to deliver the right finish, even though we don’t even know which outfits [the shoes might] be styled with. It’s very much been a collaboration.”
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