CTO and co-founder of 6sense, revolutionizing efficient revenue growth through the power of AI and insights to uncover buyers in market. Read Viral Bajaria's full executive profile here.
Advertisers aren’t the only ones who will be impacted, though. When cookie deprecation finally does see the light of day, the changes will have far-reaching implications for everyone who uses the internet .The worry around cookies will certainly be most deeply felt in planning and executing advertising campaigns. Without cookies, advertising is poised for some fundamental changes.Third-party cookies help advertisers track user behavior across the web and target ads accordingly.
ABA relies on data enrichment and segmentation to identify and prioritize target accounts, allowing advertisers to allocate resources more efficiently and effectively. ABA can deliver significant ROI and revenue growth, particularly in B2B marketing contexts where targeting precision and account engagement are critical.
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