Ethan Brown tells the BBC his firm wants to bring down the price of plant-based meat.
"If you look at shopper data that we have, 93% of the people that are putting the Beyond burger in their cart are also putting animal protein in," he said.
Cost, as well as taste and texture are, according to Mr Brown, the three elements his company has to get right, as plant-based meat can be much more expensive than animal meat. But he thinks that over time prices will come down.
"As we scale, we'll begin to be able to underprice animal protein - if you look at our facilities, and you look at the facilities of say, some of our plant or animal-based competitors, right, we're still a very small company [but] that's going to change. Ms Scheuneman points out the price gap is already closing from both directions: "Meat prices now have spiked up in the last couple of years [as] disruption from the pandemic caused a lot of disruption and meat production which caused higher prices.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Bradley Hare, Wiltshire: ‘The meat is impeccable’: restaurant reviewThis old country pub has raised its game. Some will groan, but for me it’s a winner. By Jay Rayner
Read more »
The Bradley Hare, Wiltshire: ‘The meat is impeccable’: restaurant reviewThis old country pub has raised its game. Some will groan, but for me it’s a winner. By Jay Rayner
Read more »
CEO takes 90% pay cut to raise staff's minimum salary to £50,000'I don’t miss anything about the millionaire lifestyle. Money buys happiness when you climb out of poverty. But going from well-off to very well-off won’t make you happier. Doing what you believe is right will.’ DanPriceSeattle
Read more »
CDC says nationwide vaccine mandate not under considerationThe agency boss said that private companies were considering mandates, not the US government
Read more »
The Maccabees’ Felix White on their emotional final showOriginally intended as a sporting equivalent of ‘High Fidelity’, Felix White’s brilliant memoir ‘It’s Always Sunny Somewhere’ evolved from a celebration of cricket and music into an exploration of love and purpose. Read about the writing process in his own words, along with an exclusive extract ahead of the book’s release
Read more »
‘If only I’d found out earlier I had pelvic congestion syndrome’Sophie Robehmed suffered from back and stomach pains for years before being diagnosed with PCS.
Read more »