Everyone has a story about a Herve Leger bandage dress. A year after taking helm as creative director Michelle Ochs is making sure it stays that way — but is not the be-all and end-all of the brand book.
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Ochs began to answer the question by going into the decade-spanning archives. “I would pull things and be like, ‘This feels so fresh and modern. I can’t believe this is 20 years old,’” she says. She then began making “little incremental changes” to the designs — adjusting the “proportions of the bandages” and extending some of the mini hemlines to midi — before making her mark on the designs and rounding out the collection with more separates and jumpsuits.
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