Coveo’s 2023 holiday report highlights major retailers’ mindsets as the holiday season nears.
Ninety percent of retailers polled believe that personalization will be a transformative force to end annual special holiday sales within the next three years.Looking at how major strategies retailers are maximizing profits during the major spending season, the company’s survey was conducted by RSR Research to survey U.S.-based/Cyber Week to drive revenues in the fourth quarter, which can increase revenue when done correctly. Notably, SMB owners have been relying on.
For top retailers, the creation of relevant and personalized offers is helping increase the average transaction value. Ninety percent of retailers polled believe that personalization will be a transformative force to end annual special holiday sales within the next three years. Other focus areas for retailers include strategically timing their inventory sell-through and making effective technology decisions. When discussing goals for holiday promotions, 60 percent of high-performing retailers reported an increase in average transaction value at the top of their list.
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