The Biden campaign is ramping up voter engagement efforts with a $14 million ad blitz in May.
Part of the multimillion-dollar ad buy includes a seven-figure investment that will go toward reaching black, Latino, Asian American, Native Hawaiian, and Pacific Islander voters.
Biden and the Democratic National Committee’s war chest, with $192 million cash on hand in March, is more than doubled what Trump and the RNC’s $93.1 million reserves, although Trump’s campaign told donors at a GOP retreat over the weekend it expects to raiseThe Biden campaign also released a new 30-second ad, “Terminate” attacking Trump’s attempts to over the Affordable Care Act and Biden’s efforts to protect healthcare as part of the $14 million investment.
“Since March, our campaign has already held hundreds of organizing events online and in battleground states to mobilize a diverse base of the Democratic Party,” principal deputy campaign manager Quentin Fulks said. “Many of these events have and will continue to focus on healthcare while Donald Trump is trying to rip away health insurance from millions of Americans, President Biden is lowering drug costs.
The May effort comes after the Biden campaign announced a $30 million six-week paid media campaign in March, the same month Biden and Trump clinched their presidential nominations.
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