Monica Alba is a White House correspondent for NBC News.
WASHINGTON — President Joe Biden’s campaign is drawing up a new play to reach Latino voters in key battleground states during the Copa América soccer tournament, which starts in the U.S. on Thursday. The campaign is aiming to reach the millions of viewers expected to tune in through a seven-figure ad blitz and organizing effort, a Biden campaign official said.
She added, “Throughout the next few weeks, we will harness the energy of Copa to mobilize and reach the Latino voters who will decide this election in their communities, on the airwaves, and at Copa matches — all with a simple message: President Biden has had our back for his whole career and is fighting for our community every single day, while Donald Trump has spent every chance he gets fighting for himself, while attacking and failing our community.
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