Biden's $50 million ad campaign targets Trump's felony conviction ahead of debate

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Biden's $50 million ad campaign targets Trump's felony conviction ahead of debate
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The costly advertising push comes with Election Day still more than four and a half months away.

President Joe Biden is seated during a campaign event with former President Barack Obama moderated by Jimmy Kimmel at the Peacock Theater, Saturday, June 15, 2024, in Los Angeles.

But Biden's campaign says it wants to more clearly define the choice between the two candidatesis highlighting Trump's far-reaching policy proposals for a second term and firing up disaffected Democrats and independent voters. The campaign producing an ad that leans heavily into Trump's conviction, and including it in such a large advertising buy, indicates a renewed effort to make Trump's legal problems an election issue in ways Biden's team previously resisted.

In addition to Trump's criminal conviction, the ad, titled "Character Matters," notes the former president was also found liable for sexual assault and financial fraud in separate proceedings. Trump also faces felony charges in three separate criminal cases, none of which may go to trial before the November election.

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