The school would reportedly keep the “12” but drop “Big” in favor of a sponsor’s name.
At a meeting of Big 12 administrators in Dallas in late May, Yormark proposed for the first time that the conference could sell its naming rights, just as stadiums and bowl games have done.reported that the Big 12 is in talks with the insurance company Allstate to take over the naming rights. The conference would potentially be named "The Big Allstate Conference" or "The Allstate 12 Conference" if an agreement is reached.
The unprecedented sponsorship would generate “hundreds of millions of dollars” for the conference, Dellenger reports, and is expected to generate bids from several companies., in which the league would potentially change its name to “Globe Life Conference USA” or “Globe Life Conference” as part of a multimillion dollar deal with the Texas-based insurance company.
The Big 12 is losing its two most high-profile members with the departure of Texas and Oklahoma, who are joining the SEC. Four former Pac-12 schools will officially join the Big 12 on July 1.Dan Gartland writes Sports Illustrated’s flagship daily newsletter, SI:AM, and is SI’s pro wrestling editor. Dan holds a degree in Communications and Media Studies from Fordham University.
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