The Associated Press
A top European Union court said Wednesday that McDonald’s has lost its Big Mac trademark in the 27-nation bloc, ruling in favor of Irish fast food rival Supermac’s in a longrunning legal battle. The EU General Court said in its judgement that the U.S. fast food giant failed to prove that it was genuinely using the Big Mac name over a five-year period for chicken sandwiches, poultry products or restaurants.
After the regulator partially approved Supermac’s request, McDonald’s appealed to the EU court. “McDonald’s has not proved that the contested mark has been put to genuine use” in connection with chicken sandwiches, food made from poultry products or services associated with operating fast-food, drive-through or take-out restaurants, the court said, according to a press summary of its decision. Supermac’s portrayed the decision as a David and Goliath-style victory.
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