Taking its cues from the surrounding landscape and the watch brand’s rich heritage and product lines, the new Audemars Piguet museum in Vallée de Joux, Switzerland, designed by BIG, throws open...
Taking its cues from the surrounding landscape and the watch brand’s rich heritage and product lines, the new Audemars Piguet museum in Vallée de Joux, Switzerland, designed by BIG, throws open its doors to the public
‘Our first idea was to wedge the new building inbetween [the existing ones], but then we thought maybe we should be completely different and stay low, be part of the landscape,’ recalls Ingels. ‘On one hand we needed a guided sequence [a more formal museum route], and on the other we wanted a flexible journey where you can jump from one point to the other.’
‘Both with watchmaking and architecture, the form is the content,’ says Ingels, drawing parallels between his and his client’s pursuits. ‘There is no separation between ‘software’ and ‘hardware’, that’s what makes them both intriguing. We are also both seeking to get the maximum amount of impact with the minimum amount of material.’
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