Big Tech firms will face new European Union rules to clearly label political advertising on their platforms, who paid for it and how much and which elections are being targeted, ahead of important votes in the bloc next year.
The new political advertising rules, which were agreed by EU countries and European Parliament lawmakers late Monday, will force social media groups such as Alphabet's Google, Meta Platforms to be more transparent and accountable.The rules will bar third country entities from sponsoring political advertising in the EU in the three months before an election or referendum and include a ban on ads that profile people based on ethnicity, religion or sexual orientation.
EU countries and EU lawmakers clinched a deal after thrash out details of the draft regulation, which was proposed last year by the European Commission."We also secured a favorable environment for transnational campaigning in time for the next European Parliament elections," Gozi said.
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