Never before has MLS given up so much to sign a player. But with the 2026 World Cup on the horizon, the move could end up being a wise one
that the cheapest tickets on resale websites for Messi’s possible home debut in August are exchanging hands for more than $500.
its previous dependence on aging stars to attract new fans, but Messi is different – he can move the needle like nobody else.grew from 13 teams at the time of his signing to the current number of 29 – the league’s 30th franchise will join in 2025. Beckham sold 300,000 LA Galaxy jerseys a season during his five-and-a-half years at the club. He appeared on late-night talkshows and in adverts with NFL stars. Without the Englishman’s star power, MLS would look very different.
The allure of Miami itself should not be ignored. He already owns property there and his family are said to enjoy the city, which has a large Spanish-speaking population: language barriers should not be a problem for the Messis. The governing body of Argentinian soccer also plans to build a facility in Miami, and more and more South Americans are joining MLS.record-breaking $2.
A percentage of Adidas jersey sales is also believed to be included in the unprecedented commercial package put together by MLS for Messi. The Argentinian’s face is already plastered on billboards around the world, but now it will be used to sell MLS – and the player himself appears to be banking on his own celebrity to make his time in the league as lucrative as possible.
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