Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology.
Billboard advertising is some of the best design there is, with larger-than-life design striving to catch the eye of busy consumers out on the street. Their sheer size gives them extra impact, but they need to be clever and not just enormous. We've listed our favourite billboard designs, all of which try something new and different to make their mark. have the advantage of smaller-scale design, it can be hard for billboard advertising to stand out amongst the surrounding visual noise.
With laughably primitive design, basic WordArt and typos galore, the playful brand commits almost every design crime under the sun, but somehow it works. While the billboards might seem traffic-stopping for all the wrong reasons, Surreal's rebellious campaign proves that breaking the rules can be a clever way to give your brand a boost of refreshing personality. In this advert for the BBC's adaptation of Dracula, bloody stakes stick out from this billboard during the day.
The billboards seamlessly blend modern design with functionality to help people while they remind them who is behind the act of generosity – it's a clever way to sell.These bus stop billboards feature unique lego art that blends seamlessly into the surroundings Posterscope's Hyperspace division worked closely with BMW's creative agency, WCRS, on the attention-grabbing campaign which incorporates 'Halo' lighting into customised billboard special builds to create an after-dark glow effect around 2D cut-outs of the i3.Key parts of the car are separately illuminated to highlight the models hi-tech eco-friendly features and electric inner workings, while a cutting-edge printing technique accentuates the contrast with the backlit skin.
Noticing that accidents had increased during a particularly wet Easter, the road safety team put up this billboard that 'bleeds' when it rains. The message? 'Rain changes everything. Drive to the conditions.' If that harrowing image doesn't make people slow down, we don't know what will.
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