An ESPN analyst likes Buffalo Bills running back James Cook's upside in the 2024 NFL season.
Buffalo Bills running back James Cook took a discernible step forward in the 2023 NFL season, finishing the campaign as the league’s fourth-leading rusher and sixth in the NFL in scrimmage yards . The dual-threat back showed improved vision and decision-making, particularly shining after offensive coordinator Joe Brady took over play-calling duties on an interim basis in Week 11.
Bowen particularly likes Cook’s pass-catching ability , feeling as though he’s simply too good of a value to pass up on at his current average drafted position.“Cook's run-game deployment jumped after Joe Brady took over as the interim offensive coordinator in Buffalo last season,” Bowen wrote. “Under Brady, Cook averaged 16.7 carries from Weeks 11 to 18.
Cook finished the 2023 season as the RB12 in PPR leagues given his lack of scoring touch , and as Bowen notes, his touchdown upside is still quite low given the presence of rookie power back Ray Davis and quarterback Josh Allen, who himself scored 15 rushing touchdowns last season. That said, Cook’s ability as a pass-catcher offers extreme upside, especially in PPR leagues.
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