League One set for 'Hollywood derby' with Birmingham City v Wrexham on Sky - but Blues chief has eyes on long-term success.
The whistle had barely blown on the 3-0 win over Shrewsbury that took Wrexham top of the table when Hollywood A-lister Rob McElhenney sent a social media message to NFL legend Tom Brady: "See you next Monday. Should be a banger."
It was semi-seriously suggested Monday's game could be played in the United States to maximise commercial potential. The EFL declined. "Tom Brady is our iconic superstar and of course Mr Reynolds and Mr McElhenney represent Wrexham. But I think the most important thing about that is for the EFL, it's a great night. It puts them on the map as well.
"Everyone can have a view on Birmingham City and what we are doing. It is not fair to just focus on what happens on the pitch, you should also be more rounded about what is going on at the club," says Cook. "We are changing the dynamics in keeping with what is happening in the world of sports entertainment," says Cook.It is why Manchester City hired him in 2008 and though some of his statements were on the outlandish and provocative side, the general theme - that City would become one of the biggest and most successful clubs in the world - has proved to be correct.
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