Get to know the brilliant Black-owned fashion brands empowering the community, giving back and breaking boundaries.
compared to the same period in 2019 – the momentum must be sustained.
While the surge in support has been encouraging, it’s important that the momentum is sustained in order to help Black brands continue to create more jobs and new opportunities, and further encourage innovation and growth in the community. Which is why we must continue to offer support – buying from Black brands directly ensures the redistribution of wealth and growth in the Black community.Hanifa
piece on and you’ll have all eyes on you; a Thebe Magugu jacket will have you feeling fearless. On that note, we’ve put together some Black-owned brands empowering the community, giving back and breaking boundaries despite prevailing circumstances or location. Follow them on social media, tell your friends and family, invest in their products, write great reviews and continue to speak about them. This is how we can help create sustained change.
Yema is an incredible brand from California that creates cutting-edge pieces crafted from vibrant colours, prints and graphics while channelling African aesthetics through activewear. This Alicia Garza-approved streetwear also gives 20% of all purchases to orphaned kids in Ethiopia and Kibera slums in Kenya. You can currently shop Yema within the US.This brand offers ethically handmade jewellery with Fairtrade African gold and globally sourced conflict-free fine metals.
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