Blackpool bosses backing bumper year despite cost of living fears

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Blackpool bosses backing bumper year despite cost of living fears
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Warnings have been raised over cost of living impacts and job vacancies in hospitality and leisure

Tourism bosses say they are hopeful for a bumper summer in Blackpool despite fears over the cost of living crisis and staff shortages.

There is hope among many in the UK that the expense and problems associated with foreign travel post-pandemic and post-Brexit will lead to more people making visits within the country but fears have also been raised that many people who would holiday in the UK will be priced out of plans by the cost of living squeeze. Like all seaside towns, Blackpool is hugely reliant on the tourism season where visitors numbers offer a huge boost to the economy and create jobs for local residents.

Mike Saul, Head of Hospitality and Leisure at Barclays Corporate Banking, said: “The hospitality and leisure industry was undoubtedly one of the hardest hit by prolonged periods of lockdown during the pandemic. In the early part of 2022 however, in a society free from restrictions, the sector enjoyed strong sales, leaving many confident about their growth prospects.

“Crucially for the industry, our research shows that talent shortages are also a major concern, with businesses in every vertical finding it challenging to fill their vacancies. It means there is now an added imperative for hospitality and leisure firms to find new and novel ways to recruit, reward and retain their staff.”

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