Blackpool Council said the new JD Sports in South Shore 'could damage the viability of the main town centre shopping area'
Work is underway which is set to see a new JD Sports store open in Blackpool following the approval of plans for the investment.
Planning permission was granted earlier this year for the scheme by Fylde Borough Council which has planning jurisdiction for that part of the retail park.Approval was given to vary a condition of the original planning permission to allow the sale of clothing including footwear and fashion goods including jewellery.
The retailer said: “JD Sports have a proud history of trading in Blackpool and remain committed to our high-quality town centre store at Houndshill which trades very well.” The company has signed a Unilateral Undertaking, which is a formal agreement to trade from its existing Houndshill store for at least five years from the first use of the new store. Figures included in planning application documents show out of town shopping is growing.
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