The campaign will be part of a three-year strategy aimed at protecting Blackpool’s beaches
A campaign to promote cleaner beaches in Blackpool is set for a £300,000 boost as part of a new three-year strategy. The funding will be provided jointly by Blackpool Council and water company United Utilities to re-establish the Love My Beach initiative.
But now Blackpool Council has reached agreement with United Utilities to revive the campaign with the local authority providing expertise from its own officers. Love My Beach previously organised events including beach clean-ups and education campaigns, such as urging people to consider what they flushed down the loo in order to help reduce pollution.The Turning Tides Partnership has worked with partners across the North West since being set up in 2012.
A council report says “It was agreed that Blackpool Council would be the most appropriate organisation to host the future partnership”.
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