'We get so much more footfall particularly on the promenade when the sun’s out because it’s so glorious'
After one of the wettest July's in the UK on record, tourist attractions and coastal destinations are hoping for better weather in the coming weeks after a tough summer season so far.
Bernard Donoghue, director of the Association of Leading Visitor Attractions, which has the National Trust, English Heritage and zoos among its members, said many outdoor attractions, apart from zoos, are having a bad time amid the downpours. Fiona McArthur, operations manager for the Bournemouth Coastal Business Improvement District , said seaside hotels were “breathing a sigh of relief” when summer arrived in June until it took a “turn for the worst” in July. She said hotel bookings were at a similar level to 2012 when there were also large periods of wet and rainy weather.
The National Farmers’ Union has also warned that its members could face “financial difficulty” if farmers are unable to bring in crops due to continued downpours. Richard Heady, who runs a mixed arable farm in north Buckinghamshire, said that grains need to be harvested at about a 14% moisture level and up to an 18% moisture level if a farmer pays for drying.
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