Crypto entrepreneur Anthony Pompliano and former TechCrunch reporter Jacquelyn Melinek have launched a new crypto communications startup called Token Relations. The startup aims to deliver tailored information to crypto companies' stakeholders and to supplant Twitter, at least in part, in distributing information to the crypto community.
The startup aims to deliver tailored information to crypto companies' stakeholders and to supplant X, at least in part, in distributing information to the crypto community.BlackRock Joins Asset Tokenization Race; North Korea Hackers Stole $3B in Crypto Since 2017
Not quite a media brand or a PR shop, Token Relations instead will give clients a direct path to talking to their"community" about metrics, milestones, product launches – the kinds of things that don't always fit neatly into a marketing plan, the two told CoinDesk in a recent interview. "We're stepping in as a dedicated effort to communicate to your existing stakeholders," the podcast host and investor said. He called Token Relations a"third bucket" separate from"marketing intended to get new users," and"PR, intended to talk to the press."
The startup seeks to solve a decidedly crypto problem. No other industry has quite the same mashup of stakeholders whose interests can be financialized , career-focused and even cultural. They want to know what's going on, direct from the source and unfiltered through media, according to Token Relations' founders.
Blackrock Asset Tokenization North Korea Hackers Crypto Anthony Pompliano Jacquelyn Melinek Token Relations Twitter
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