Blake Lively just announced her latest project – a brand new hair line.
Put down the Fenty and step away from the Rare; there’s a new celebrity beauty brand in town. Blake Lively has been laying the social media groundwork for a new project in the beauty space for some time. The star of A Simple Favor and It Ends With Us beagn following an Instagram account called Blake Brown Beauty, and it follows her back. In fact, Lively’s is the only account the new page follows.
I wanted it to be vegan, cruelty free and formulated without sulfates, silicones, parabens, synthetic dyes etc. As someone who loves design desperately, I wanted it to look ✨stunning✨ on your shelf because that’s valuable space in your home, it should be beautiful. I was uncompromising on achieving all of those things at once. 😵💫🫣🥰🔥 And now I see why there was nothing out there that hit all my goals simultaneously. It was a beast to build.
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