'This persistent campaign is disappointing and puzzling' - Blizzard hits back at NetEase amid lawsuit reports
The ongoing feud between Blizzard and NetEase ramped up this week after reports out of China suggested NetEase had filed a lawsuit against the World of Warcraft maker demanding £35m.covered a report from Sina Technology that claimed NetEase has filed a lawsuit in Shanghai against Blizzard seeking ¥300 million in refunds for discontinued games and services to the over one million players it had in the region before servers were shut down in January.
the actions of an unnamed"jerk" for the breakdown in relationship between his company and Activision Blizzard, which is run by controversial boss Bobby Kotick. Now, according to Sina Technology, NetEase's lawsuit demands compensation for refunds it insists it paid to players, unsold merch and deposits on undeveloped games.
"We haven't received the lawsuit yet, but we are confident we aren't in breach of any licensing agreements," the Activision Blizzard spokesperson told Eurogamer. As the Blizzard / NetEase feud rumbles on, Blizzard's games remain unavailable to play in China through traditional means. Western companies must partner with a Chinese publisher in order to sell and run video games in the country, which means Blizzard will need a new partner if it wants to get World of Warcraft, for example, up and running in the lucrative market once again. by their studio before sipping on NetEase-branded drinks.
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