After several years of keeping a low profile, largely in part to the FTX scandal and conviction of Sam Bankman-Fried, crypto firms are making their way back into professional sports
Crypto is kicking off a new era in sports marketing: Partnering with major European soccer clubs. Sponsorship deals between crypto companies and high-profile soccer outfits are particularly hot this season. The latest iteration involves blockchain firm BlockDAG and two of Europe's top clubs: Italy's Inter Milan and Germany's Borussia Dortmund.
This collaboration not only elevates our brand but also positions us at the forefront of blockchain adoption in mainstream sports," said Antony Turner, CEO of BlockDAG. "We are excited to explore the synergies this partnership brings and to introduce the power of BlockDAG to millions of football fans worldwide.
In July, U.S. crypto exchange Kraken signed a sponsorship deal with England’s premier league team, Tottenham Hotspur, becoming the club’s first-ever official crypto and web3 partner. Kraken also inked a deal with Spain’s Atletico Madrid just one year after the exchange announced a brand deal with Williams Racing, one of the world’s leading Formula One teams. Like BlockDAG, Kraken’s targeting of the soccer fan base is strategic.
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