The social network offers a near facsimile of Elon Musk’s X that’s friendlier to users, if not necessarily investors
Social media is famously hard to quit. One of the technology sector’s hottest start-ups thinks it has a solution. Bluesky, a near facsimile of Elon Musk’s X, has set out to build a social networking site where letting users defect to rivals isn’t just a risk — it’s the point. Bluesky started as a project within then-Twitter, until it was spun out in 2022. That heritage shows, from the blue logo to the feel of its digital shopfront.
It’s like moving house, and finding your furniture already arranged, your friends notified and your mail automatically redirected. It all sounds great for the user. In practice, the catch is that this whole idea is new, so Bluesky’s app is more or less the only game in town. Posters can host their data on their own server rather than Bluesky’s if they choose, but most don’t, because it’s a hassle. Credible exit thus remains mostly theoretical.
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