The makeup legend created the ultimate your-skin-but-better foundation for women over 50.
We’ve all encountered the odd, wacky, or downright weird trend on TikTok. But when Bobbi Brown logged on and saw almost an entire pot of her new foundation—Jones Road What The Foundation—being slathered liberally over TikToker Meredith Duxbury’s face, she was slightly taken aback. “My first thoughts were, ‘Oh no! Someone posted a negative review of a product I love.
It’s not designed to mask the natural skin texture or features, but rather work with the skin to impart a beautiful no make-up make-up look—and what could be better than that? “I wanted to reinvent traditional foundation because it makes you look like you’re wearing foundation or a mask,” she tells me. “I want it to look and feel like you weren’t wearing anything—your skin, but better.
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