Activision Blizzard CEO Bobby Kotick has warned the UK risks 'becoming Death Valley' if it blocks Microsoft's deal.
“Over the last 10 years the business has evolved to being principally on phones, and so those are much more accessible,” he said.
“So I think what you’re going to see is people will be playing games, they’re mainly for free, and the question is how much premium content will they consume, and I don’t think that we really know. But I think the good news is the industry has largely evolved from a business that was about these specialist devices to these very broad appeal devices.”
Kotick said he thinks that regulators scrutinising the deal have failed to grasp this and are somewhat “confused” about who’s competing with who in the games business. “Whether it’s the FTC or the CMA or the EU, they don’t know our industry, so they’re trying to come up to speed and understand the industry better,” he claimed.
“I don’t think they fully appreciate that it’s a free-to-play business, that the Japanese and Chinese companies dominate the industry. You look at
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